Have you ever been excited about wanting to purchase a product or service, searched online and found a promising website, then started reading only to find obvious spelling errors, grammatical mistakes, missing information or that let-down feeling due to unanswered questions? So what do you do next? Go onto the competitor’s website where your questions and concerns are answered.
This example highlights the importance of any business ensuring that their website is not only professionally written, but one that’s relevant, easy to read and successful in stimulating new customer enquiries. Great content is more important than you think, to generate the response you want from your potential customer.
Many businesses fail to realise (until the website is online and clearly isn’t working for them) that half the job of a successful website is in it’s design, while the other half is in its persuasive copy or content. If you can’t entice a customer with the information and content, then the website hasn’t done its job…to convert potential customers to new leads.
A websites is not only a means of advertising your product(s), it also convey how your business operates. A website that’s poorly written with lack of content comes up looking less favourable than a competing business with a website that’s professionally written and includes all the information the customer is searching for. Simply put, if you get it right, you’ll recognise the ROI (return on investment) of creating great content that directly impacts on generating higher online leads.
Don’t make the mistake of skimping on a cheaper website. With increasing competition online, simply having a website is no guarantee that you’ll gain a solid amount of new customers to keep your business leads flowing. Furthermore, Google’s search engine tends to favour websites with great content and will penalise websites that have plagiarized other sites, have repeated copy throughout the website or don’t include the right words or phrases that customers use when searching for the product or service. What this means is that your website may be lost in cyberspace and not show up on page 1, 2, 3 or even 10.
One of our specialties at Marketing Wing Consultancy is creating responsive CMS websites with great content. Content that will promote your business, products or services in a professional manner, and help position you successfully in the mind of the reader as a credible, top contender in your area of expertise. Having great content on your website that effectively markets your products, services and your business, by capturing the attention of your audience and ticking all the boxes is our forte.
The power of persuasive copy can’t be emphasised enough. As more and more companies gain online presence, the competition grows online and so will the need to stay on top of your competition (however possible) to enable your business to win new clients.
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