10 Facebook Do’s & Don’ts for Business
Facebook continues to hold the no. 1 spot as the social media channel of choice by Australian and worldwide consumers. Most businesses have cottoned on to the fact that it offers an effective medium to regularly communicate with and reach their audience. But are businesses doing it right? Take a look at our top 10 do’s and don’ts to help improve engagement and results.
MAKE IT POP
Like the saying goes – a picture tells a thousand words! Use relevant photos, videos, GIFs and graphics to get attention. Video is the most engaging by far!
Give your followers value with inspirational or informative content, like industry news, hot topics, contests or giveaways. Or make them laugh, smile or cry with entertaining or sentimental posts. Find out what content resonates with your audience and use it!
SHORT & SNAPPY
Don’t lose your audience’s attention with too much text. Keep it short, sweet and to the point for the time poor consumer. Less is best to get the message across!
CONSISTENCY IS KEY
Keep your branding flowing throughout your social media pages to instantly become recognisable in the crowded newsfeed. This helps boost brand/product recall too.
Show you’re interested in your followers by tagging, commenting and sharing their posts. This is a sure way to show they’re valued and helps spark engagement. Get them involved by posting an interactive quiz or poll.
ANNOY & DESTROY
Posting more than twice a day can be annoying to your followers, which may lead them to unfollow or hide your posts from their newsfeed. Pick your best content rather than publishing too many posts and schedule them when your audience is most likely to be on Facebook.
Using 1-3 hashtags is best practice. Any more and it can become distracting plus loses its effectiveness. They’re not needed for every single post either! Use them intelligently.
IT’S NOT PERSONAL
Sharing personal or intimate issues like relationship problems or health issues is unprofessional and irrelevant to your readers. Just don’t go there!
Follow the rule of 5 non sales related posts for every 1 sales related post. Use the 4-1-1 philosophy: 4 pieces of influencer content, 1 piece of original/brand created content, and 1 piece of sales related content, and you’ve got the winning formula for balanced content. Remember, too many sales posts can put followers off.
NO AIM, NO GAIN
Without setting clear objectives for your Facebook strategy and KPI’s to track success, there’s no way of measuring how you’re doing. You could be doomed to fail without a plan!
What is your business getting right on Facebook? Share your campaign or communications success or anything you’ve learned with other fellow SME’s. Leave your comments below.
If you need help with your marketing planning, strategy formulation or implementation, get in touch with Marketing Wing today! See how we can help with outsourced marketing, creative marketing services and marketing planning. All the best with your Facebook marketing!
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